Keith's Review
TubeMogul is currently being used to programmatically buy video for Zimmerman clients. It is being used by the digital media department. …
Overview
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
Recent Reviews
Popular Features
- Ad dashboards (7)7.373%
- DSP integration (6)7.171%
- Ad performance reports (7)6.767%
- Ad campaign creation (6)6.565%
Pricing
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Unavailable
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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Product Details
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- Integrations
- Tech Details
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
TubeMogul (discontinued) Integrations
TubeMogul (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(22)Attribute Ratings
Reviews
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March 31, 2016
Fully Transparent Video DSP with great customer service
We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to track our KPIs.Their platform is able to track in real-time how much money we are spending across multiple devices and sites. Their reach and geo-targeting a strength when choosing the best video DSP.
- Transparency
- Reach
- Easy to use platform
- Setting up PMP deals needs to be more seamless
- Missing functionality with reporting
- Easier view in platform to see which placements have spent
N/A
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40%
4.0
46.66666666666667%
4.7
- Great Customer service
- Increased awareness
- Increased sales in a few markets
One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked in their dashboard. I choose to run tubemogul for my campaigns because they have a larger reach and our agency partnership. They also have great customer service, which is important to me.
March 18, 2015
User Review of TubeMogul
Score 9 out of 10
Vetted Review
Verified User
We use Tubemogul's platform to run video campaigns for our clients
- It provides with competitive CPM prices
- Creative review process is very fast
- It's an easy platform to navigate and use
- It's be nice to have more targeting capabilities, i.e. browser language targeting
- Have recency option on conversions and display conversions on the main dashboard; also show fires on conversions to ensure pixels work
- Ability to pace by budget, rather than impression and have the auto-allocate option under campaign level so it allocates more budget towards best performing packages
- Positive - great customer service and education on new features, products
- Negative - limited inventory pool to choose quality traffic from, which made it difficult to spend planned budget
- DoubleClick,Videology,adapt tv
Tube doesnt have many options for CPA driven campaigns; it doesn't have a well-vetted inventory; it doesn't have as many targeting capabilities: i.e. demo, language, channels etc.